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14 August 2008

AMD Launches World’s Fastest Graphics Card

− ATI Radeon™ HD 4870 X2 delivers up to 80 percent more performance than award-winning ATI Radeon™ HD 48702

Sunnyvale, Calif. -- August 12, 2008 --AMD (NYSE: AMD) today announced the world’s fastest graphics card, the ATI Radeon™ HD 4870 X2, advancing visual computing ever closer to eye-definition computing gaming and cinematic experiences and delivering a whopping 2.4 teraFLOPS of processing power. Also announced today is the ATI Radeon™ HD 4850 X2 graphics card, delivering blistering performance at a compelling price point.

These cards comprise the ATI Radeon HD 4800 X2 series, combining two ATI Radeon HD 4800 series GPUs with a more advanced cross-GPU connection based on the PCIe 2.0 standard, plus two gigabytes of memory – the most in any currently available consumer graphics card. These technologies combine to make the ATI Radeon HD 4800 X2 series perfectly suited for the most demanding games, able to deliver astonishing frame rates at extreme resolutions and image quality settings.

The capabilities of the ATI Radeon HD 4800 X2 series were on display yesterday in New York City, where leading experts from the game development community and Hollywood joined AMD to discuss and demonstrate eye-definition computing computing. Eye-definition computing is the art and science of achieving visual computing experiences that seem optically real. The tremendous computational 2.4 teraFLOPS horsepower of the ATI Radeon HD 4800 X2 series makes computing experiences that approach eye-definition computing possible. The first application of eye-definition computing computing, demonstrated by AMD in New York yesterday, is Cinema 2.0, the fusion of digital people, places and things, rendered with real-time interactivity. Cinema 2.0 shows the power to digitally create interactive environments and characters that seem optically real in either a video game or digital cinema context. With the help of leading content creators, AMD demonstrated the first “virtual” actor to be rendered in real-time in perfect, lifelike detail, via the incredible processing power found in the ATI Radeon HD 4800 X2 series.

Based on an advanced 55nm design and leading DirectX® 10.1 support, the ATI Radeon HD 4800 X2 series delivers engineering elegance and the industry’s most compelling feature set. The ATI Radeon HD 4870 X2 is immediately available from e-tailers worldwide priced at USD $549 SRP, while the ATI Radeon HD 4850 X2 is scheduled to be available in September at an estimated price of USD $399.3

“The ATI Radeon HD 4800 X2 series is proof that our graphics strategy is working. The response from OEMs, system integrators, game developers, press, and most importantly, from gamers regarding the ATI Radeon HD 4800 series products has been incredibly positive. Now, only a few short weeks after the launch of those products, AMD reclaims the ultimate performance crown and continues to deliver winning products to market in the ATI Radeon HD 4800 X2 series,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “The ATI Radeon HD 4800 X2 series continues AMD technology leadership with support for DirectX 10.1, tessellation, and now 2GB of frame buffer. The new products join a line-up of stellar offerings, all of which are designed to give gamers experiences that approach eye-definition computing.”

ATI Radeon HD 4870 X2 press and analyst reception
Initial product previews of the ATI Radeon HD 4800 X2 series highlight the superior performance and incredible image quality it delivers:

  • “Our gameplay experiences with the ATI Radeon HD 4870 X2 were phenomenal, especially once we raised the antialiasing setting to high levels... Who would have thought we’d ever be seeing Oblivion at 2560x1600 with 24X AA? This means you can load up old games and set crazy high AA settings. AMD deserves huge kudos for really kicking AA up a notch,” said Brent Justice, HardOCP.4
  • “The Radeon HD 4870 X2 is looking like it beat [the GTX280] as it spanked even the overclocked GeForce GTX 280 in our testing. AMD has pulled off another one with the Radeon HD 4870 X2,” said Nathan Kirsch, Legit Reviews.5
  • “The ATI Radeon HD 4870 X2 proves AMD’s ability to scale their architecture and offer high performance at normal prices, and still stay within comfortable power demand,” said Jon Peddie, president and founder of Jon Peddie Research.

Driving the ultra-enthusiast experience
The ATI Radeon HD 4800 X2 series provides support for ATI CrossFireX™, enabling incredibly fast gaming PCs with unmatched performance at ultra-high settings. Enthusiast gamers can now run the most demanding games smoothly in at the highest settings, enabling modes that were not playable before.6 With the efficient use of all four GPUs in a dual ATI Radeon HD 4870 X2 CrossFireX configuration, gamers will enjoy more than 3 times the performance of a single ATI Radeon HD 4870 card in many games.7

“AMD has regained the graphics performance crown with this launch,” said Patrick Cooper, Director of Product Planning, Alienware. “The ATI Radeon HD 4870 X2 is what gamers have been waiting for—blistering performance in DirectX 10.1 games backed by stable drivers for great scaling in ATI CrossFireX mode.”

“Gamers that buy Falcon Northwest PCs demand nothing but the best possible performance, and today the one that delivers the best gaming experience, is a quad ATI CrossFireX rig using two ATI Radeon HD 4870 X2 cards, like those found in our Mach V,” said Kelt Reeves, president of Falcon Northwest. “We’re committed to bringing the world the ultimate gaming PCs featuring the leading technology. With support for the latest DirectX 10.1 games, only ATI Radeon graphics let us do that.”

“As a premier provider of high-performance PCs, the stellar performance and leading technologies of the ATI Radeon HD 4800 X2 series makes it a perfect match for Velocity Micro,” said Randy Copeland, President and CEO, Velocity Micro. “AMD once again has the fastest card around, and with support for the latest DirectX 10.1 games, it makes it a natural choice for gamers wanting the latest and greatest technology in their Velocity Micro system.”

ATI Radeon HD 4870 X2: The world’s fastest graphics card
The ATI Radeon HD 4870 X2 delivers unsurpassed graphics horsepower, setting a new performance bar for visual computing with 2.4 teraFLOPS of processing power on a single card. It is also the world’s first graphics card to include 2GB of ultra-high bandwidth GDDR5 memory. The ATI Radeon HD 4870 X2 features two GPUs based on a second generation 55nm technology and clocked at 750 MHz, with a combined 1600 stream processors.

Engineered to be the world’s fastest graphics card, the ATI Radeon HD 4870 X2 was built with efficiency, scalability and performance in mind, delivering four times the performance efficiency AMD high-end GPU offerings released just one year ago.6

ATI Radeon HD 4850 X2: New levels of performance under $4003
Setting a new performance standard in graphics cards priced under $4003, the ATI Radeon HD 4850 X2 provides the power to play today’s most demanding titles at ultra-high settings. Like its big brother, the ATI Radeon HD 4850 X2 features 1600 stream processors, and two GPUs clocked at 625 MHz. The ATI Radeon HD 4850 X2 features 2GB of GDDR3 memory.

Ecosystem Support
The ATI Radeon HD 4800 series is supported by a dozen add-in-board companies offering custom designs of the products. Building high-performance versions of the ATI Radeon HD 4800 X2 series products are, ASUS, Club 3D, Diamond Multimedia, Force3D, GECUBE, GIGABYTE, HIS (Hightech Information Systems), Jetway, MSI, Palit Multimedia, PowerColor, SAPPHIRE Technology and VisionTek.

The ATI Radeon HD 4800 series press kit may be viewed at: www.amd.com/ATIRadeonHD4800/presskit.

About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing and graphics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.

© 2008 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Radeon, and CrossFireX are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

1. As of July 24th, 2008, the ATI Radeon™ HD 4870 X2 scores 17743 in 3DMark06, which is the highest recorded single-card score.
2. Based on comparing the performance of a single ATI Radeon HD 4870 vs. the ATI Radeon HD 4870 X2, performance in games including Call of Juarez and Devil May Cry 4 at 2560x1600, 4xAA and 8xAF demonstrates gains of 80 percent.
3. Estimated street price at launch.
4. For more information please see http://www.hardocp.com/article.html?art=MTUzMSwxMCwsaGVudGh1c2lhc3Q=
5. For more information please see http://www.legitreviews.com/article/745/8/
6. AMD defines playable frame rates as those where the frame rate per second count is above 30. Dual ATI Radeon HD 4870 X2 in CrossFireX allows games such as Crysis DX10 to be played at 2560x1600 at 4xAA and 8xAF and Lost Planet DX10 to be played at 2560x1600 at 8xAA and 16xAF above 30 frames per second.
7. Three times the performance noted in 3DMark Vantage v1.01 running at Extreme Preset, 1920x1200, 4xAA and 16xAF; Call of Juarez DX10 running at 1920x1200, 4xAA and 8xAF; FEAR running at 1920x1200, 4xAA and 8xAF; Half Life 2 running at 2560x1600, 8xAA and 16xAF; and Unreal Tournament 3 running at 2560x1600, 8xAA and 16xAF.
8. Data based on maximum power loads calculated by AMD comparing GFLOPS/watt of the ATI Radeon HD 4870 X2 to the ATI Radeon HD 3870 X2.

Source

AMD and Blizzard Entertainment® Join Forces in Strategic Global Agreement

-- Collaboration helps ensure rich experience for World of Warcraft® gamers playing on new AMD ATI Radeon™ HD 4800 series graphics cards--

SUNNYVALE, Calif. -- August 12, 2008 --AMD (NYSE: AMD) today announced that it has entered into an agreement with Blizzard Entertainment® that will allow AMD to bundle Blizzard’s best games across all ATI Radeon™ graphics products, to deliver a superior gaming experience. As the exclusive graphics sponsor for BlizzCon™ 2008 in Anaheim, Oct. 10-11, AMD will treat gamers to the unparalleled graphics capabilities of the ATI Radeon™ HD 4800 series in all PCs for game play at BlizzCon™.

“Blizzard Entertainment is responsible for the hottest titles in PC gaming and AMD is excited to be working closely with one of the top development teams in the industry to deliver exceptional gaming experiences for players around the world,” said Rick Bergman, senior vice president and general manager, Graphics Products, AMD. “Gamers have a variety of choices when it comes to graphics cards, and those who choose ATI Radeon solutions can be confident their purchase will give them the visually rich, high-performance experience they expect.”

“Our collaboration with AMD is especially important to us because it provides us with early access to some of the latest graphics technology,” said Paul Sams, chief operating officer of Blizzard Entertainment. “Delivering a polished game experience is one of our top priorities, and this relationship helps us achieve that goal for Blizzard gamers who choose AMD graphics cards.”

AMD is committed to helping PC gamers around the world enjoy The Ultimate Visual Experience™. The collaboration with Blizzard Entertainment underscores the mission of its recently announced AMD GAME! initiative, which is dedicated to providing consumers the information they need to help them better understand gaming technology and thus purchase the right systems and components they need to best meet their high-definition gaming needs.

About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing and graphics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft and the Warcraft®, StarCraft, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Vivendi Games, is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes ten #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

©2008 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Radeon, The Ultimate Visual Experience and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

Source

Intel Unveils Extensible Host Controller Interface Draft Specification to Support USB 3.0 Architecture

SANTA CLARA, Calif., Aug. 13, 2008 – Intel Corporation today announced the availability of the Extensible Host Controller Interface (xHCI) draft specification revision 0.9 in support of the USB 3.0 architecture, also known as SuperSpeed USB. The xHCI draft specification provides a standardized method for USB 3.0 host controllers to communicate with the USB 3.0 software stack.

Interoperability among devices from multiple manufacturers is important for consumer adoption of SuperSpeed USB products. The Intel xHCI draft specification revision 0.9 supports compatibility among various implementations of USB devices and will make it easier to develop software support for the industry.

This specification describes the registers and data structures used to interface between system software and the hardware, and are developed to be compatible with the USB 3.0 specification being developed by the USB 3.0 Promoter Group. The Intel xHCI draft specification revision 0.9 is being made available under RAND-Z (royalty free) licensing terms to all USB 3.0 Promoter Group and contributor companies that sign an xHCI contributor agreement; information is available online from Intel Corporation at www.intel.com/technology/usb/spec.htm.

"The future of computing and consumer devices is increasingly visual and bandwidth intensive," said Phil Eisler, AMD corporate vice president and general manager of the Chipset Business Unit. "Lifestyles filled with HD media and digital audio demand quick and universal data transfer. USB 3.0 is an answer to the future bandwidth need of the PC platform. AMD believes strongly in open industry standards, and therefore is supporting a common xHCI specification."

"Dell welcomes the availability of Intel's xHCI specification because it provides a single interface standard that will expedite the industry transition to next-generation USB 3.0," said Rick Schuckle, client architecture strategist. "This interface standard is important to ensure that our customers have interoperable USB 3.0 systems, devices and software drivers."

"Microsoft has developed driver support for the USB industry standard since its inception and is committed to supporting the latest hardware technologies on the Windows platform," said Chuck Chan, Microsoft general manager of Windows Core OS. "Microsoft intends to deliver Windows support for hardware that is compliant with the xHCI specification; this is a huge step forward in enabling the industry and our customers to easily connect SuperSpeed USB devices to their PCs for exciting new functionality and usages."

"NEC Electronics has supported Intel's EHCI specification for USB 2.0 and WHCI specification for Wireless USB 1.0, and developed solutions based on both of these standards," said Hiroshi Iguchi, NEC Electronics vice president of its 2nd SOC Operations Unit. "NEC Electronics will now provide USB 3.0 solutions based on Intel's xHCI specification to ensure interoperability of our solution with multiple products from various manufacturers. As we have done for USB 2.0, NEC Electronics would like to lead the USB 3.0 market with our discrete USB 3.0 host controller."

Intel plans to make available a revised xHCI 0.95 specification in the fourth quarter. The updated revision of the specification will also be released under RAND-Z licensing terms via an xHCI adopter's agreement.

About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.


Intel is a trademark of Intel Corporation in the U.S. and other countries.
* Other names and brands may be claimed as the property of others.